Kohls is doing it again and so am I. The retailer plans to open at 4 a.m. on Black Friday for a second year in a row, prompting me to recycle and reuse this column on the crazy kick off to the holiday shopping season. After all, recycling is good for the environment and you might have missed it last year while buying cashmere sweaters at 4:30 in the morning.

Black Friday.

There’s nothing about those two words that make me the slightest bit inclined to rush to the mall at the crack of dawn or earlier and start spending money I don’t have.  

And yet I know that there are millions who set their clocks and get to bed early after stuffing themselves with stuffing on Thanksgiving to be one of the first in line for all those “doorbuster” savings — sounds painful in every sense of the word.

For the last week we’ve been hit with a broadcast blitz on radio and TV — with box stores and department stores trying to outdo each other by opening as early as possible Black Friday morning. 

Kohls wins again with its plan to open at 4 a.m. for a second year in a row.

Why some retailer hasn’t come up with a “sleep-over-in-our-mattress department” option for shoppers, I don’t know, but that would be the only way I’d make it to the mall at that insane hour.

The only thing I plan to be doing at 4 a.m. this Friday morning is sleeping off that extra glass of pinot noir I indulged in to wash down my second slice of pumpkin pie Thursday night.

Really, what’s the rush? 

Why is there a need to be at Sears before the sun rises? I know some department stores offer special coupons during the early morning hours as an extra economic incentive to get shoppers stirred up into a spending frenzy. But there’s no way saving $10 bucks is getting me out of bed before the rooster crows. 

Of course it’s true that when I pull in to the mall parking lot at 11 a.m., I’ll have to park two towns away and hoof it about 16 miles to the stores, but I’ll be well rested for my Black Friday jaunt and I’ll burn off some of that pie.

Here’s some more figures for those poring over department store circulars and clipping coupons before the start of the holiday shopping marathon. Thanksgiving is Nov. 27 this year, so even after the sun has set on a Black Friday that began long before it rose, you’ll have 27 shopping days left until Christmas. Between now and then, Macy’s will have offered that same $10 coupon and slashed the prices on cashmere sweaters by 20 percent four more times.

See you at the mall, say noon-ish?

Alice Coyle is the managing editor of Gatehouse Media New England’s Raynham, Mass. office. She can be reached at acoyle@cnc.com.