DANSVILLE — The idea to shop small came from American Express in 2010 as a way to bring communities together and keep money local.


On Nov. 26 Small Business Saturday celebrated its sixth annual event across the nation.


Dogwood Trading Company owner Susan DeMuth took part in Shop Small.


“It is a day that people appreciate small independent retailers,” she said. “It is a fun time for me to see all of my customers. The appreciation goes both ways. I see old friends and new ones.”


DeMuth said that this event has really taken off since 2010.


“A lot of people come out,” she said. “American Express started it, and it grows every year. People really take the time to shop local and keep the dollars local.”


Dogwood Trading Company has lots of great deals across the board.


“People like our Alex and Ani jewelry and our children’s books,” she said. “We got the Golden Books. I love the ‘Everything I Need To Know I Learned From A Golden Book.’ We have Happy Bags that are made locally and use recyclable material. We have lots of new coloring books, People have gotten really into that, from ages six to 80 years old. We carry a lot of made in the U.S.A. stuff.”


DeMuth said she feels having support from the local community is the best thing.


“It brings awareness to small businesses and what matters,” she said. “People have the choice to shop at Amazon or the malls, and it is nice to include Shop Small. People can find the unique and the unusual at their local shops.”


Dansville Artworks member Cris Riedel said Shop Small brought more people to the art center.


“It is interesting, because a lot of people didn’t know we were here,” she said. “I have told them to go and tell their friends all about us.”


“Support your local people,” Riedel continued. “Stay here and take care of each other. Support your local artists and cooks. We have so many different things here.”


Riedel mentioned she will be doing folktales on Dec. 2 at 5 p.m. for First Friday.


“Adults can come without being accompanied by their children to my stories,” she said. “The story is for everyone. I will tell about five stories.”


“One of the oldest art forms is storytelling,” Riedel continued. “I am interested to see how many people come.”


Riedel said it is nice to have an art center in a small town.


“You are coming here and supporting local artists, and everything you get from here is made by your neighbors,” she said. “You are hanging local artists on your walls.”


Mill Creek Optical owner Jenni Leuzzi said that Shop Small is a brilliant way to keep money in the community.


“I think it is a very smart thing to do,” she said. “It makes a lot of people aware of shopping local.”


Leuzzi added that for people who are not in small businesses it is hard for them to see how important Small Business Saturday is.


“My business is definitely busier now that I moved to downtown,” she said. “I get more traffic and different customers now. People are more comfortable walking into your store and seeing what you have to offer. I have nice neighbors here.”


Leuzzi said she had a nice flow of customers for Shop Small.


“Spend your money local, so we can give back to the community,” she said. “That way the money stays here and supports everyone. We all definitely give back.”


Mill Creek Optical will have discounts for the end-of-the-year and they also provide scarfs and jewelry for those not looking to get glasses.