play safe! be safe! is a workshop presented by BIC and Fireproof Children. The Fireproof Children team has been working to reduce children’s fire play and fire setting for more than 25 years, beginning with an effort to reduce the rate of juvenile fire setting in your city of Rochester, NY. Working with the Rochester Fire Department’s juvenile fire setter program, police, child protective services, and mental health organizations, they reduced repeat fire setting by 74% over five years. In 1992, Fireproof Children began working with BIC Corporation and other child development specialists to create the award-winning play safe! be safe! workshop.The program teaches those who care for young kids - such as preschool educators - about the unique set of challenges that arise when talking to young children about fire safety.

If you'd like any additional information or if you want to speak with our workshop leaders, feel free to reach out! Both Dr. Robert Cole and Molly Clifford (more information below) will be in town the day before the workshop and would be happy to sit down with you for an interview.


WHO: This program will be taught by Dr. Robert Cole, author of the play safe! be safe! fire prevention program and Associate Professor at the University of Rochester Medical Center, Molly Clifford, who previously served as Director of Fire Administration for the Rochester Fire Department (EFD), supporting fire prevention programs, code enforcement and community outreach, and by Byron V. Garret, Director of Education Leadership & Policy for Microsoft and one of the The ROOTS’s top 100 emerging African American leader under 45.

WHAT: The play safe! be safe! fire safety workshop presented by BIC, Fireproof Children, and the Child Care Council.

WHEN: Saturday, October 22. Morning Session from 9:00 a.m. to Noon Lunch from Noon to 1:00 p.m.  Afternoon Session from 1:00 to 3:00 p.m.

WHERE:           Eisenhart Auditorium

Rochester Museum & Science Center

657 East Ave., Rochester, N.Y.


DETAILS: In this engaging workshop, play safe! be safe! offers adults a unique chance to better understand the intriguing world of fire from the perspective of children. Specifically geared towards safety educators, teachers, daycare providers and other community agencies concerned about child safety, the workshop uses statistics gathered by the National Fire Protection Agency to give participants a better understanding of how the young children they interact with daily understand and react to fire. For all participants, BIC provides a play safe! be safe! multimedia kit free of charge to both help attendees visually understand the dangers associated with children and fire, and to bring a greater awareness of fire prevention methods and safety skills to the local community.

SPONSOR: Child Care Council

About play safe! be safe!: This award-winning fire safety program was developed by BIC Corporation, located in Shelton, CT in cooperation with educators and fire safety experts. Since its introduction in 1994, BIC Corporation has distributed more than over 80,000 play safe! be safe! kits, and has sponsored fire safety training workshops in nearly all U.S. states and Canadian provinces. For more information, visit