The world's most valuable company doesn't just confine its activites to America. It's also working hard in China and emerging markets, and has an extensive network of factories and acquisitions in Europe.
Apple has an important new factory in Ireland, and it has acquired several UK and European tech startups, in addition to its retail stores and offices around the continent.
But that's not all it does here.Novauris Technologies - the heart of Siri
Novauris Technologies formed a major part of Apple's Siri personal assistant. The company started in 2002, composed of former employees from popular dictation company Dragon Systems. Novauris created accurate speech recognition technology that could work out what you were saying on your phone, meaning that voice input didn't have to be sent to servers to decipher.
Like many of Apple's acquistions, the fact that Novauris had joined Apple was meant to be a big secret. But the company gave the game away when a TechCrunch reporter called its office in 2014 and someone anwered the phone with "Apple."
It looks like the companys technology is now being used as part of Siri. CEO Yoon Kim now lists on his LinkedIn profile that he manages Siri at Apple in San Francisco.
Holyhill factory - makes iMacs
Apple is expanding its UK factory in Hollyhill, Cork. The facility combines both an office and a sprawling factory that's being used to assemble iMac computers.
The Irish Independent reported that Apple is undergoing "major expansion" of its Irish office, and it invested €300 million into the development. One local resident says that Apple "basically owns an entire hill" in Cork.
Hollyhill - building driverless cars?
There's a slim chance that Apple could be using its factory near Cork in Ireland to build the rumoured Apple driverless car. It's hiring as part of the factory expansion, and the roles it's hiring for seem to be connected to the automotive industry. That's not proof in itself, though.
But if Apple were to develop a car, then it would want to do it in secret. Where better to do that then on Apple's very own hill in Ireland?
Metaio - Apple's German augmented reality unit
Apple acquired German augmented reality company Metaio in May for an undisclosed figure. The company was started in 2003, and enabled developers and companies to use augmented reality in their projects. Augmented reality is where you take the real world and change it slightly on a screen, unlike virtual reality, which is an entirely new world.
Apple has been experimenting with virtual and augmented reality, even patenting a virtual reality headset that could be paired with an iPhone. It looks like Metaio's product will now be used inside Apple for upcoming virtual reality projects.
See the rest of the story at Business Insider
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