That's the name of a major initiative we have created to promote New York wines in New York City.
Thanks to grants from the Genesee Valley Regional Market Authority supported by the New York State Department of Agriculture & Markets, we have been able to work with a superb, small Manhattan agency, First Press Public Relations, on a very creative "exchange program" introducing New York City to New York State, and vice versa.
Basically, we bring New York City wine writers, sommeliers, and wine store managers to various wine regions to get a first-hand understanding of their geography, people and wines.  Then we bring representatives of the participating wineries into New York City for a thorough market orientation as well as networking opportunities.  It all culminates with a Grand Tasting for media, trade, and consumers at Astor Center each March, which draws capacity crowds with great enthusiasm.
There are other aspects of the program as well, starting with fascinating and illuminating market research ("What does New York City think of New York wines?"); media relations; targeted advertising; a new series of videos; and "Harvest House" in the fall when NYC folks spend several days closely observing all the activities which happen at grape harvest time.
New York City is the most competitive wine market in the world, and we get no breaks as New Yorkers: we've got to earn our place in the sun just like everyone else.  Ya gotta be there, and now we are.
Examples: The New York wines sold in New York City by a major wholesaler increased by 280%, and the number of accounts by 180%, in one year.  And a winery participating in the program reported a 100% sales increase.
Cheers!

That's the name of a major initiative we have created to promote New York wines in New York City. Thanks to grants from the Genesee Valley Regional Market Authority supported by the New York State Department of Agriculture & Markets, we have been able to work with a superb, small Manhattan agency, First Press Public Relations, on a very creative "exchange program" introducing New York City to New York State, and vice versa. Basically, we bring New York City wine writers, sommeliers, and wine store managers to various wine regions to get a first-hand understanding of their geography, people and wines.  Then we bring representatives of the participating wineries into New York City for a thorough market orientation as well as networking opportunities.  It all culminates with a Grand Tasting for media, trade, and consumers at Astor Center each March, which draws capacity crowds with great enthusiasm. There are other aspects of the program as well, starting with fascinating and illuminating market research ("What does New York City think of New York wines?"); media relations; targeted advertising; a new series of videos; and "Harvest House" in the fall when NYC folks spend several days closely observing all the activities which happen at grape harvest time. New York City is the most competitive wine market in the world, and we get no breaks as New Yorkers: we've got to earn our place in the sun just like everyone else.  Ya gotta be there, and now we are. Examples: The New York wines sold in New York City by a major wholesaler increased by 280%, and the number of accounts by 180%, in one year.  And a winery participating in the program reported a 100% sales increase. Cheers!