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  • Why Americans Are Going To The Movies Less Today Than Ever Before

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  • Business Insider

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    A new Harris Poll released Monday found that Americans are going to the movies less often.  

    According to the study, which polled 2,311 adults online, 66% of people reported going to the movies fewer times. People went to theaters an average of five times last year. 

    Instead, the Harris Poll found most people (57%) prefer watching movies at home instead of in a theater (21%) across all ages. 

    High concession prices and rude moviegoers, and ads that run before movie previews are among reasons people dislike heading out to the movies.  

    Here's a full breakdown between age groups via Harris Interactive worst things about moviesA few more interesting findings from the study: 

    69% of people agree that 3D movies "are just an excuse to charge more for tickets." 

    Most people (56%) have snuck food into the movies. 

    More people (16% ) go to the movies by themselves than with parents (8%) or siblings (11%).  

    Most people head to the movies for the sound and picture quality on a big screen (58%) and as a short escape from life (45%). 

    Most movies watched at home are either over the air (67%) or from DVDs or Blu-rays (64%). 

    For the full Harris Poll, click here.

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